CAPITOL COMPACT 33
The Beatles are not merely awful. They are so unbelievably horrible, so appallingly unmusical, so dogmatically insensitive to the magic of the art, that they qualify as crowned heads of antimusic.
- William F. Buckley, Jr. 

The compact 33 was an experimental (and short-lived) disc format of the early 1960s. The disc measures seven inches in diameter (45 sized), has a small center hole, and plays at 33-1/3 RPM. The format was used primarily for mono and stereo singles.

Capitol also put the compact 33 to use in "open-end" interviews - a deceptive yet highly successful technique many record companies employed to promote their artists. Local disc jockeys played the records to stage a fake interview by reading prepared questions from a script between recorded responses. This gave radio stations all over the country an “exclusive” interview.

Capitol (and other companies) manufactured compact 33 records for special jukeboxes but gave up when the 45 single took over the market. Sleeves for the three Beatles jukebox records were a smaller version of the 12-inch sleeve except the back was blank. The record came complete with a song list to display inside the jukebox. Each disc contained six songs - those Capitol probably considered the album's best.


 
MEET THE BEATLES!
SXA-2047 - January 1964 (jukebox)
Side 1

It Won't Be Long
This Boy
All My Loving

Side 2

Don't Bother Me
All I've Got To Do
I Wanna Be Your Man


 
THE BEATLES' OPEN-END INTERVIEW
PRO-2548 / 2549 - February 1964
The first DJ Beatles compact 33 promoted Meet The Beatles! and contained three songs: I Want To Hold Your Hand followed the "interview" on side 1. This Boy and It Won't Be Long filled out side 2.

 
THE BEATLES' SECOND OPEN-END INTERVIEW
PRO-2598 / 2599 - April 1964
The second DJ Beatles compact 33 promoted The Beatles' Second Album and contained three songs: Roll Over Beethoven followed the "interview" on side 1. Please Mr. Postman and Thank You Girl filled out side 2.

 
THE BEATLES' SECOND ALBUM
SXA-2080 - April 1964 (jukebox)
Side 1

Thank You Girl
[Devil In Her Heart]
[Money]

Side 2

[Long Tall Sally]
I Call Your Name
[Please Mr. Postman]


 
SOMETHING NEW
SXA-2108 - July 1964 (jukebox)
Side 1

I'll Cry Instead
And I Love Her
[Slow Down]

Side 2

If I Fell
Tell Me Why
[Matchbox]


 
THE CAPITOL SOUVENIR RECORD
SPRO-2905 - 1965

Capitol celebrated the opening if its third pressing plant in Jacksonville, Illinois, with a compact 33 containing snippets of songs recorded by its most profitable artists. Company president Alan Livingston wrote in the sleeve notes: "This new facility is more than the result of our ever-growing production demands, it is to us at Capitol the fulfillment of a long-time dream - The world's first completely automatic twelve-inch record manufacturing plant. We are very proud of our achievement, and of [vice president] George Jones and the others who envisioned it long before it became a reality."

Side 1

Ramblin' Rose (Nat King Cole)
I Want To Hold Your Hand (The Beatles)
Lullaby of Birdland (The George Shearing Quintet)
Three Coins In the Fountain (Frank Sinatra)
The Way You Look Tonight (The Lettermen)
Seventy-Six Trombones (Robert Preston)
I've Got a Tiger By The Tail (Buck Owens)
The Trolley Song (Judy Garland)

Side 2

Little Deuce Coupe (The Beach Boys)
How Glad I Am (Nancy Wilson)
Tom Dooley (The Kingston Trio)
Sixteen Tons (Tennessee Ernie Ford)
Fever (Peggy Lee)
I Love You Because (Al Martino)
People (Barbra Streisand)
 


 

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